Landlord Products / ServicesPerhaps the most useless angle I have ever seen used by an estate agent to encourage homeowners to sell their property!
So, check it out. I received this letter through the post the other day from Savills estate agent:
According to the letter, Bishop’s Stortford has great schools, and Savills estate agent has boldly used that as an angle to entice home owners into selling their properties.
You what now? I don’t get it.
Is the marketing department bored, running out of ideas and just insane?
If I wanted to sell my property, I would sell it. I don’t need a letter showing me GSCE data (from 2007, may I add) to convince me.
Moreover, if I didn’t want to sell my property, I wouldn’t suddenly be enticed by the content of the letter. Am I suppose to think,
I live in an area with a great education system, I may as well sell my home.
Back to my point, I don’t get the point of the letter or the marketing tactic.
I wonder how many homeowners were actually persuaded to suddenly put their home on the market after being given the GSCE data, when they initially had no intentions of selling? I can’t imagine anyone would want to make such a huge step of selling a property based on Savills inhouse research on GCSE results.
My spider senses tell me that this thoughtless ploy was just a waste of time and paper, what do you think?
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.
1) People are stooooopid
2) If you have children, surely you'd not want to move away anyway. Not at least to somewhere else that has worse scores.
3) People are gullible. See 1).