A fellow landlord just dropped a smoking comment in my Rip off letting agents and their terrible service blog post, and it prompted me into sharing and discussing, because it’s a prime example of how some landlords are getting their pants pulled down when it comes to the letting agent fees they’re stumping up for.
Here she is:
I’m currently getting quotes to rent out one of my properties. I’m doing my due diligence and looking at both high street and online agents.
So far a basic let only service (advertise, draw up agreement, reference check, right to rent check) will cost about £2,800 from one of the local agencies. To do the exact same thing using online services will cost me £324. Both will advertise on the same property sites.
You could argue, and the high street agent does, that they have a list of prospective tenants on the books.
OpenRent would argue they get 6+ million visits per month and rent out millions of properties every year.
In the dorkiest way possible, I got giddy while reading the comment, because I’ve been using OpenRent and other online agents for almost a decade, and I’ve been using my platform to encourage other landlords to do the same, because they have helped me (and a tonne of other landlords) save literally saved thousands of pounds on letting agency fees.
Essentially, this blog post is for:
- Landlords that are not familiar with Online Letting Agents, like OpenRent and Visum, and the function they serve
- Landlords that are looking for a ridiculously cost-effective solution to letting services (e.g. tenant-find services)
- Landlords that recently vomited in their mouths after receiving an unfathomable quote from their local high street letting agent
I don’t use high street letting agents anymore!
I went on a very similar path to the person that left the comment.
After discovering the world of online letting agents, and comparing their fees to the high street options, I was quick to make the switch. The cost of both services were so vastly separated that I couldn’t help but surrender to the lure of the cheap fees, despite the fact they made me extremely wary of what I was getting into. Was I about to buy a cheap Taiwan knock-off?
Best decision I ever made.
The average tenant-find service offered by an online letting agent costs £50, while most high street agents demand north of £1000 for their most basic services.
The cost of using a local high street letting agent
My examples are based on real life average fees I would incur at this moment in time from the local agents in my area. However, while each agent will set their own fees and are usually open to negotiation, I believe the below should demonstrate and reflect how the majority of local high-streets operate nationally…
Local Agent Service | Based on | Includes | Price |
---|---|---|---|
Agent Service Tenant-find / Let-only service | Based on 2 Bedroom House, £850 PCM rent |
| Price £1224One off |
Agent Service 12 month Full managed Service | Based on 2 Bedroom House, £850 PCM rent |
| Price £2200For first year |
Worthy notes…
- Location – the ‘going rate’ of letting services can vary by location, so I wouldn’t go entirely by any ‘national’ or ‘average’ guidelines. To get accurate costings that will be applicable to you, I recommend contacting a couple of local agents and working from there.
- Haggling – don’t forget, letting agents are open to negotiation and are often prepared to lower their rates!
The cost of using an online letting agent (my preferred method)
A common misconception among novice (and even experienced) landlords is that we need to use the local letting agent on our high street in order to find tenants efficiently, which means we have no choice but to bow down to their obscene fees. FALSE! That really isn’t true, especially in this digital age.
Online letting agents like OpenRent – the service mentioned by the commenter – have made it possible for landlords to achieve the same results as their high street agents but for a fraction of the cost.
In short, online letting agents provide a platform for landlords to market their properties onto the biggest UK property portals (e.g. Rightmove & Zoopla) in order to generate leads from prospective tenants. Landlords can then process the leads, take the viewings, and choose the right tenant. For the long story, I invite you to read my complete guide on online letting agents.
Tenant-find / let-only service
Here’s an overview of what you can expect from tenant-find services provided by online agents:
Letting Agent | Rating | Term | Includes / Notes | Price | |
---|---|---|---|---|---|
OpenRent | RatingGoogle Reviews | Duration 5 days / 3 months* | Includes / NotesUltimate Advertising package
*5 days free, and then the option of continuing service for 3 months for £39 for new customers and £49 for returning customers! | PriceFree Trial*FREENo hidden fees, no credit card details required! | Visit Website |
Quicklister | RatingGoogle Reviews | Duration 6 weeks | Includes / NotesSaver package
| PriceDiscount available£39.2 Inc VAT | Visit Website20% Discount Code: TWe22dhT |
(side note: the reason why the original commenter said using OpenRent will cost them £324 is mostly likely because they opted in for a lot of the optional add-on products e.g. gas safety certificate, EPC etc.).
Clearly, when you compare high street agency fees to online agency fees, it’s easy to understand why so many landlords have taken the leap. In my opinion, it’s a no-brainer.
OpenRent is the most popular UK Online Letting Agent by a country mile, whilst Quicklister is new to the space and rapidly picking up momentum, but there are also plenty of others to choose from, all varying in features…
Evidently, tenant-find services offered by online agents are a shitload cheaper, but it’s also important to note that this option does require greater investment of our own time, and that’s something we should all value and take into consideration.
Personally, I find that even after investing my own time on tasks like processing leads and taking viewings, using an online agent provides significantly better value than the alternative.
Fully managed service
OpenRent doesn’t provide fully managed letting services, but fortunately there are other online agents that do, which also provide the opportunity for landlords to make huge savings on letting fees when compared to high street agents.
Here are some examples of online letting agents that provide fully managed services, some of which provide viewing services (for an additional chunk of change, mind you). The best part about them? Unlike with high-street agents, you won’t be tied into any lengthy contracts, because they all operate on a month-by-month contract…
Letting Agent | Rating | Term | Includes / Notes | Price | |
---|---|---|---|---|---|
99Home | RatingTrustPilot Reviews | Duration Month by month | Includes / NotesSilver package
More detailsPrice breakdown
More features included
| PriceDiscount availablePER MONTH*£45 Inc VAT | Visit Website£40 Discount Code: 99PIP40 |
Letting a Property | RatingGoogle Reviews | Duration 12 months | Includes / NotesBasic package
More detailsMore features included
*Payment Options £139 (includes £10 discount, normal price £149) upfront setup fee, and then either:
Portfolio landlord discounts available, ranging from 10-50% off monthly subscription fees. Book a call to discuss. | PriceDiscount availablePER MONTH*£49 Inc VAT | Visit WebsiteBook a call to discuss£10 Discount Code: PIP10 |
Please note, I try my best to keep the information of each agent up-to-date, but you should read the T&C’s from the agents’ website for the most up-to-date information.
Compare full range of fully managed online letting services
Yup, just another apparent reminder of why so many landlords have converted to using online letting services; when you crunch the numbers, it’s hard to fight the temptation.
That said, I do appreciate, and have made clear that online letting services isn’t an ideal solution for every type of landlord. Undoubtedly, high street agents have their place, and the personable and hand-holding service they can provide – which online agents simply cannot – is better suited for some landlords. On the flipside, however, I do believe a lot of landlords are overpaying their high street agent because they’d actually be better suited using a cost-effective online solution.
Once again, I can only point you towards the direction of my complete guide on online letting agents to help you determine which option is best for you (Online letting agent vs High street letting agent).
Conclusion
If you haven’t done so already, take a serious look into online letting services, especially if you’re keen to avoid hefty letting agency fees, because they could potentially save you thousands of pounds.
Disclaimer: I'm just a landlord blogger; I'm 100% not qualified to give legal or financial advice. I'm a doofus. Any information I share is my unqualified opinion, and should never be construed as professional legal or financial advice. You should definitely get advice from a qualified professional for any legal or financial matters. For more information, please read my full disclaimer.
Seems like you could make a little extra money finding tenants for other landlords...